Spending more in one area of the economy comes at what price?
For all the wrong reasons, the governor popped the fuses on a number of causes that have had state support for years. Charter schools ability to get on-par funding with their failing counterparts, health subsidies to regional hospitals, and busing for kids in remote regions closely associated with the house speaker’s election district.
All of these met the veto pen as leverage for her 45 cent a gallon gas tax. Clearly, the governor has shown where her heart lays on particular issues. Using at-risk children and health providers as leverage to get her 45 cent tax on the working poor.
One particular veto however, has a silver lining. The end of taxpayer dollars used for advertising a particular industry.
Under the guise of benefit to all, the tourism industry has enjoyed a 13 year subsidized existence with the Pure Michigan campaign.
The state has run the Pure Michigan campaign since 2006, ultimately placing advertisements outside of Michigan in hopes of luring in tourists and their dollars. It has had some memorably creative moments, such as the ads narrated by Michigan actor Tim Allen and overlaid by the theme music from the movie “Cider House Rules.”
We all like the music, and know the voice.