Protecting gun rights, cutting taxes, reducing spending, and stopping Obamacare. These aren’t issues you’d expect a Republican to run on in a blue district, like Michigan’s 16th House District which consists of the cities of Wayne and Westland. But Steve Boron says it’s the only way Republicans can win over Democrats and Independents.

“A lot of voters are disengaging from the political process because they feel neither party represents them,” said Boron. “Instead of being ‘Democrat-lite’, Republicans need to take a stand for conservative principles and inspire their base to get out and vote.”

Steve Boron is a 20-year member of the UAW, the owner of a small solar panel business, and a lifelong resident of Westland. On paper, he seems unlikely to be a free-market conservative – let alone a Republican candidate for State Representative. But Boron says his background is his biggest strength.

“I’m a blue collar worker and a union member just like most people in the district. Voters here will trust me before they trust a career politician or a wealthy CEO,” he said. “I understand what issues matter to my community and how to tailor the conservative message to win over their support.”

Campaign Strategy

When asked whether he has any proof his strategy works, Steve Boron responds that he is simply “retooling” Barack Obama’s successful re-election strategy.

“Obama won in 2012 because he moved to the left, fired up his base, and got out the vote,” Boron says. “It made me wonder, ‘why can’t Republicans improve on that model?'”

Boron points out his training at the Foundation for Applied Conservative Leadership and experience as a grassroots activist were also formative in his understanding of political strategy.

“We’re focusing heavily on voter identification and microtargeting. Once we know where a voter stands on a few issues, we know how to communicate to them,” he said. “For example, every supporter of the Second Amendment we identify will be targeted with a message about my ‘A’ rating from the NRA and the endorsement I received from the Michigan Coalition of Responsible Gun Owners.”