A long time ago, I would be asked to accompany family members who wanted to go to the local Fretter or Highland whenever they wanted to buy any appliances/electronics (yes, I know that I’m dating myself here). They always had this question in mind, ‘How An Appliance Home Warranty Can Help Protect Your Budget?’ Part of it was because they knew that I had a vehicle big enough to bring home whatever they bought without much trouble. The other was that I could usually be counted on to hook it up after I brought it in.
One of the things I hated most about those experiences was dealing with the salesmen when actually making the purchase.
Even though my relatives were usually buying something listed in the newspaper ad so what we should be paying going out the door wasn’t a mystery, at the counter the salesman would always give them that sincere look and always ask them if they wanted to purchase additional items to go with what they were there to buy in the first place. Looking a little baffled at the salesman’s question and not appearing certain about how to answer, I’d step in at that point and tell them firmly, but politely, that I’ve hooked up enough TV’s, stereos, etc. to know what else I would need to get it to work and would’ve had it on the counter if we actually needed it. Being a little put off, but still undiscouraged, they turn to them again and ask about getting additional “warranty/insurance coverage” for their purchase. More often than not, it wasn’t any better than the manufacturer’s warranty. I strongly told them “no” for a second time.
At the time I didn’t know this, but they were using a technique called “upselling” which is a used for the benefit of the seller in additional to the actual sale of the item.
“Upselling” is also a technique being used by the Republican Leadership in Lansing to rationalize to the people they represent why they have abandoned their own stated principle of, ‘government practicing fiscal responsibility and allow individuals to keep more of the money they earn.’