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Tag: QR Codes

Early Adoption And Coffee Time

By JGillman, Section News
Posted on Fri Mar 16, 2012 at 09:25:32 AM EST
Tags: Michigan, State Police, Drunks, Donut Shops, QR Codes, Personal Responsibility, What the?, Where Did YOU Come From? (all tags)

In a press release from the Mi News Wire, it appears the Michigan State Police are attempting to make the streets a whole lot safer.

The release starts:

QR codes (quick response) are the latest "tech"-nique to curb drunk driving by helping motorists easily find a safe, sober ride home. Hundreds of bars and restaurants in Michigan will be serving drinks on coasters featuring the specially designed code. Using a smartphone app to scan the code, users will be provided with a phone list of local cab companies.*
The QR code is meant to appeal to tech-savvy young adults who are more likely to own smartphones than adults as a whole. In 2010, men represented nearly 80 percent of drinking drivers in alcohol-involved fatal crashes. Of those male drivers, nearly 40 percent were men 21 to 34 years old. Statistics indicate men are arrested for drunk driving at a rate of nearly three to every one woman in Michigan.
"The goal, always, is to encourage motorists to be safe and responsible when behind the wheel," said Michael L. Prince, director of the Office of Highway Safety Planning (OHSP). "The coasters are meant to reinforce this important message."
With the help of the Michigan Licensed Beverage Association (MLBA), the coasters have been distributed to more than 500 members in locations where cab service is readily available.

Wow! That is pretty cool! In fact, I am amazed at how the new technology can be used in so many different ways. And this QR code stuff is something we use for our own business, and have incorporated on our signs.

The MSP have incorporated a way to enhance their donut shop time and get drunk drivers off the road. But its not in the way this story starts. ~ Below the fold ~

(1 comment, 688 words in story) Full Story