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Tag: message targeting

Why The Grunt Work Matters

By Kevin Rex Heine, Section News
Posted on Mon Jul 12, 2010 at 01:51:33 PM EST
Tags: Fix Michigan Centers, voter identification, phone banking, neighborhood walking, message targeting, volunteer staff, Precinct Delegates, candidate and issue research, get-out-the-vote (all tags)

Promoted, because longer direct involvement is indeed key

Around 430 BC, Pericles - a prominent Athenian statesman and general - said, "We do not say that a man who takes no interest in politics is a man who minds his own business; we say that he has no business here at all. Just because you do not take an interest in politics doesn't mean politics won't take an interest in you." Though I am hardly a fan of many of his policies (apparently free-spending liberal-democrats are nothing new under the sun), I will readily concede that the man has a point.

Talk to most people about political involvement, and if they answer you at all it will normally be along the lines of conventions or rallies or speeches (or perhaps even blogging); things that make for great souvenir or photo opportunities and even the occasional great story. But for as nice as that stuff looks in a photo album or hanging on a wall, all that dog-and-pony-show stuff doesn't come close to being what it takes to actually win an election.