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Tag: Warranty

Michigan Business Done Right - The Warranty

By JGillman, Section News
Posted on Wed Sep 09, 2009 at 09:15:45 AM EST
Tags: Business, Michigan, Warranty, Politics, Product (all tags)

Things break.. Sometimes it is because of a manufacturing defect, sometimes unseen material flaws, and sometimes an act of god takes its toll on an item which has not the capability to withstand some might consider divine destruction. There are very few things man made, or created by man which can last forever, and on that basis there are guarantees of manufacture, or a warranty which provides relief to the buyer in the event of premature failure.

Its like that with the tinker toys (Security Cameras and devices) I sell, and its like that with most other goods made, crafted, created, and assembled. The maker assumes a certain quality or longevity, and offers to assuage the buyers fears that what they purchase will not serve its purpose enough to make the expense worthwhile. Generally, the better the warranty terms the manufacturer will provide for the potential of failure, the more confidence in the product the buyer and any middlemen (myself as a distributor) will have in that product. When the buyers feel they have limited exposure, it is ALWAYS easier to sell to them.

(1 comment, 1061 words in story) Full Story