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Tag: Domino's Pizza

Michigan's own David Brandon starring in new Domino's ad campaign

By Nick, Section Multimedia
Posted on Thu Mar 19, 2009 at 11:37:27 AM EST
Tags: David Brandon, Domino's Pizza, Bailout (all tags)

I watch American Idol. Don't hate. We've got a Michigan guy with an awesome voice and have you seen that Megan Joy? I don't normally go for blonds but yowzah.

Last night, though, the highlight for me wasn't the singing or the results or the Carrie Underwood cameo... it wasn't even Matt Giraud (he was the star on Tuesday, though). The highlight for me was another Michigan guy launching a new national ad campaign... Dave Brandon, CEO of Michigan based Domino's Pizza.

Brandon isn't the first head honcho from a major company jumping into the advertising game but he may very well be the first one to get it right.

Over the last few months we've seen presidents hawking their own goods more than ever before, and often with painfully awkward results. Exhibit A is poor Dan Hesse, the CEO of Sprint. Check this one out...

"This could be the only phone you ever need... ... ... ... ... ... ... Pretty cool, huh?"

No. Not really, Dan.

I haven't done any research but I'm pretty well convinced that is the longest, most uncomfortable pregnant pause in the history of television. The man comes off aloof and superior. Which might work for some of the nation's fanciest, wealthiest people but it really doesn't do much for me. And I already drop a hundred bucks a month for wireless service.

Now compare that to Michigan's own David Brandon.