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Tag: American Greetings

Michigan Business Done Right - Gifts?

By JGillman, Section News
Posted on Wed Dec 23, 2009 at 10:27:01 AM EST
Tags: Michigan, MEDC, MEGA, American Greetings, Mackinac Center (all tags)

About a week ago I finished the Christmas cards and rushed down to the post office where I waited in line just to buy the stamps for them. Aside from that, I had a number of vendors, dealers, and customers who each got a special gift (box of Doug Murdicks Fudge) this year. A small way of saying thanks for believing in our product and services we attempt to provide. And even though the gifts we send are of a nominal value, I know they are appreciated, as usually the office workers at a couple of recipient locations will call and thank us personally. Now that I think about it, that may say more about the Fudge maker's skills than our Christmas spirit.

In the end however, we appreciate the continued feedback from those we deal with all year long, and simply want to show them our appreciation for their continued patronage, and let them know we won't forget them.

Businesses have been doing this kind of thing for ages. Rewarding loyalty is in fact a key concept of retaining market share in the most competitive environments. Movie rental shops will have punch cards, and some grocery stores will have a club card that gives a discount, and soda or cigarette manufacturers will have you saving bottle caps or peeling UPCs. In fact, most of you who read this likely have a credit card that has a "cash back" feature, or some time of reward for using it frequently. A degree in rocket science is hardly needed to understand why.

Rewards for loyalty work great in business. And rewards for loyalty sometimes work even better in government.

(1 comment, 726 words in story) Full Story