I had to dig up John Cherry's campaign site to see this for myself.  Sure enough, there it was.  Glancing through his site briefly, it seems that his campaign strategy is to hope that peer pressure will convince people to support him.  I guess there is something of a lemming mentality among the electorate at times, but I've never seen a campaign strategy centered upon the hope of exploiting it.  

If that's the best that the Lt. Governor could come up with, I'm really looking forward to 2010.  Should be fun to watch.