This has grown way beyond tossing about 'word coinage' on Republicans ignoring Party Platform.  This is more about them being caught red handed as frauds that are in the game for no other reason than securing a gummint pension and paycheck and perhaps parlaying that into a family business (think the Levin's) with option of a post congresscritter afterlife as a lobbyist (think Hoekstra).  There is exactly where all these pompous asses like a unionized labor puppet McCotter, or a John 'Reach across the aisle' McCain, or a Mitt 'Obamacare' Romney, or a Tim 'Individual Mandate' Pawlenty, or a John 'Cap & Trade' Huntsman are throwing conniption fits about being tagged a RINO.  It sticks.

Besides, if overuse of the RINO word were to truly lose effectiveness, likewise, the N-bomb or C-bomb would've lost interest or wouldn't have an effect with people when dropped today.

Hobbits and trolls, KG, hobbits and RINOs.  Same thing.  However, RINO is devastating to frauds like Upton and his coalition of Leftists smearing and marginalizing Conservatives since 1994.  The RINO label has finally caught up to them.  The Tuesday Group?  Yep, another Upton inspired RINO PAC.  Frankly, those indistinguishable from Democrats are their own gottdamned soft socialist Wing spanning both Party lines.  They're nothing more than hybrid Blue Dog Bart Stupak's.

Blue Troll Republicans.  There's some new coinage for ya!

The internet has just made it easier and lightning fast to expose them.