The familiar saying "you get what you pay for" applies in many circumstances. Under certain conditions, however, this statement can be very misleading. For example, when customers pay a higher price for wood and paper products with "green" labels, they may not actually be getting something that is better for the environment. A combination of misguided policies and organized pressure from environmental activists to elevate one forest certification program over all others is creating confusion in the marketplace. As a result, consumers are paying more for wood and paper products that may fall short of their "green" expectations...
(read more here: http://www.realclearpolicy.com/articles/2012/10/01/the_true_costs_of_green_labeling.html)