You clearly don't get this (or are willfully refusing to get it).

What does taxation have to do with the tourism industry?  As I understand it, the only thing tourists give a rip about is the final price . . . and that's going down!

The attraction of any business or industry - to include tourism - is a much broader economic package than just taxation.  The fact that MFTP removes all hidden taxation, and thus brings prices down, is but one element of a larger economic strategy.